CASE STUDY
an inc. 5000 company rebrand
As Creative Director at V Beauty Pure, I led a comprehensive rebrand in 2022, shaping our identity & marketing standards.
From web design..
To package design & product photography..
To billboards & everywhere in between.
The problem
While user-generated content drove V Beauty Pure’s brand awareness, key identity assets like the website & package design remained underdeveloped.
Methodology
Personality, clarity, & tangibility are three core design principles that resonate with our demographic (BIPOC Women, Ages 18-30).
Applying these principles has led to high-impact, thumb-stopping ads that have doubled the click-through rate (CTR) from brand ambassador social media flyers.
Weaving personality & humor into packaging has created a strong brand voice & richer talking points for our 300+ ambassadors.
Using the Adobe Suite, Blender 3D, Artificial Intelligence, DaVinci Resolve, & technical camera skills, our brand identity transcended into double-look territory.
Increased Brand Revenue
Since 2022
1000+
999
998
997
996
995
994
993
992
991
990
980
970
900
800
700%
500%
400%
300%
200%
100%
+0%
results: booming metrics
Since 2022, we’ve grown revenue by 2,300% with zero external funding, reaching $50M+ in 2024 & earning a spot on the Inc. 5000 list.
While our TikTok & Instagram followers have surged (to 486k & 911k respectively), CTR from social media ads have doubled, exponentially driving sales.
With a 60% returning customer rate, our brand loyalty is stronger than ever, indicating a positive shopping experience.
conclusion
Understanding the ecosystem of our demographic & the application of technical design skills has delivered impactful, data-backed solutions in this rebranding initiative.
Case Study
An Inc. 5000 Company Rebrand
Creative Direction & Design
As Creative Director at V Beauty Pure, I led a comprehensive rebrand in 2022, shaping our identity & marketing standards.
From web design…
To package design & product photography...
To billboards & everywhere in between.
Methodology
Personality, clarity, & tangibility are three core design principles that resonate with our demographic (BIPOC Women, Ages 18-30).
Applying these principles has led to high-impact, thumb-stopping ads that have doubled the click-through rate (CTR) from brand ambassador social media flyers.
Weaving personality & humor into packaging has created a strong brand voice & richer talking points for our 300+ ambassadors.
Using the Adobe Suite, Blender 3D, Artificial Intelligence, DaVinci Resolve, & technical camera skills, our brand identity transcended into double-look territory.
From Underdog to Industry Disrupter - With Data-Backed Results
$50M
Revenue
In 2025 - With Zero External Funding
+200%
CTR
Compared to Q4 2022 Ad Performance
1M
Shopify Orders
In the Top 0.1% of Shopify Brands
Results: Booming Metrics
The Problem
While user-generated content drove V Beauty Pure’s brand awareness, key identity assets like the website & package design remained underdeveloped.
Understanding the ecosystem of our demographic & the application of technical design skills has delivered impactful, data-backed solutions in this rebranding initiative.
Conclusion
