I led the end-to-end redesign of the Shopify experience, owning the UX/UI strategy and execution via Figma.
This included creating and implementing new brand guidelines, and coordinating with the dev team to resolve any design-to-development gaps.
In parallel, I directed product and lifestyle photoshoots to establish a visual system that integrated seamlessly with the redesigned UI and new company vision.
The comprehensive rebrand necessitated fresh product imagery across the full product assortment of over 500 SKU's.
